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Original Printed Version (PDF)


[COURT OF APPEAL]


ESSO PETROLEUM CO. LTD. v. MARDON


[1966 E. No. 2571]


1975 Dec. 8, 9, 10, 11, 12, 15;

Lord Denning M.R., Ormrod and

1976 Feb. 6

Shaw L.JJ.


Negligence - Duty of care to whom? - Careless misrepresentation - Pre-contractual situation - Negotiations for tenancy of petrol station - Petroleum company making statement concerning potential through put of station - Company aware that prospective tenant relying on accuracy of statement in taking tenancy - Whether company owing duty of care to tenant - Whether special relationship between parties - Whether breach of duty

Contract - Condition or warranty - Pre-contractual statement - Negotiations for tenancy of petrol station - Statement by petrol company as to potential throughput - Tenancy taken in reliance on statement - Whether statement constituting warranty

Damages - Measure of damages - Pre-contractual statement - Forecast of petrol station potential throughput - Compensation for breach of warranty and negligent statement - Loss of earnings


In 1961 the plaintiffs, a large oil company, found a site on a busy main street which they considered suitable for a filling station as an outlet for their petrol sales. One of their servants with some 40 years' experience of the trade calculated that the potential throughput was likely to reach 200,000 gallons by the third year of operation. On the basis of that estimate they bought the site and started to build the station; but the local planning authority refused permission for the pumps to front on to the main street and the station had to be built back to front. Despite that fundamental alteration in siting, the plaintiffs early in 1963 interviewed the defendant, a prospective tenant, and the same experienced servant together with a local colleague gave him the same estimated throughput of 200,000 gallons. The defendant suggested that 100,000 to 150,000 was more likely, but his doubts, as the judge found, were quelled by his trust in the greater experience and expertise of the plaintiffs' servants; and on April 10, 1963, he entered into a written tenancy agreement for three years at a rent of £:2,500 for the first two years and £:3,000 for the third.

Despite his best endeavours the throughput in the first 15 months was only 78,000 gallons, mainly because the pumps were screened from the main street passing public. In July 1964, after he had sunk all his capital in the business - £:6,270, provided by a private limited company in which he and his wife held all the shares - and had incurred a large bank overdraft he gave the plaintiffs notice. As they wanted to keep the station open and controlled by a good tenant they offered him a new tenancy agreement at a yearly rent of £:1,000 plus a surcharge on petrol sold and he entered into it on September 1, 1964. But the losses continued; the plaintiffs gave the defendant no real help, and when he could not pay cash for the petrol supplied they cut off his supplies. In December




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1966 they issued a writ claiming possession of the premises, moneys owed, and mesne profits. The defendant gave up ,possession in March 1967; and he counterclaimed for damages for breach of the warranty as to the potential throughput, and alternatively for negligent misrepresentation by virtue of which he had been induced to enter into the contract of April 10, 1963, and the second agreement of September 1, 1964.

Lawson J. held that the statement as to potential throughput was not a warranty such as to give the defendant a cause of action in contract for breach of warranty, but that the plaintiffs were liable for the negligent representation, albeit made during pre-contractual negotiations. In a separate judgment on the assessment of damages on the counterclaim he held that the causal effect of the negligent statement had become spent at September 1, 1964, when the second tenancy agreement was made; and he awarded as damages the capital sum lost in the business and the bank overdraft, rejecting the plaintiffs' contention that the lost capital having been provided by a limited company was not the defendant's loss but he declined to award the defendant any further damages for loss of a bargain or loss of profits or earnings.

On the defendant's appeal and the plaintiffs' cross-appeal: -

Held, allowing the appeal and dismissing the cross-appeal, (1) that the statement as to potential throughput was a contractual warranty for it was a factual statement on a crucial matter made by a party who had, or professed to have, special knowledge and skill with the intention of inducing the other party to enter into the contract of tenancy; that it did induce the defendant to enter into the contract and therefore the plaintiffs were in breach of the warranty and liable in damages for the breach.

(2) That in any event the statement was a negligent representation made by a party holding himself out as having special expertise in circumstances which gave rise to the duty to take reasonable care to see that the representation was correct; that that duty of care existed during the precontractual negotiations and survived the making of the written contract which was the outcome of the negotiations; and that therefore the plaintiffs were also liable for damages for the tort of negligence.

(3) That on the facts the effect of the negligent statement was not spent by September 1, 1964, when the defendant entered into the second tenancy agreement, for by that act he was acting reasonably in an effort to mitigate the loss to himself and to the plaintiffs, and accordingly the loss sustained after that date was attributable to the original misstatement and was recoverable as damages from the plaintiffs.

(4) That the measure of the damages for breach of the warranty and for the negligent statement was the same whether the action was founded in contract or in tort; that the damages recoverable were what the defendant had lost by being induced to enter into the contract; and (per Lord Denning M.R.) should be asessed on the same lines as damages for personal injuries to include estimated loss of earnings.

(5) That in the circumstances of the case the court should disregard the fact that the capital sum lost was provided by a private limited company, for to treat the company as a separate legal entity whose loss was not the personal loss of the defendant would be a denial of justice.




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Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465, H.L.(E.) applied.

Bisset v. Wilkinson [1927] A.C. 177, P.C. distinguished.

Decision of Lawson J. [1975] Q.B. 819; [1975] 2 W.L.R. 147; [1975] 1 All E.R. 203 reversed in part.


The following cases are referred to in the judgments of the court:


Bagot v. Stevens Scanlan & Co. Ltd. [1966] 1 Q.B. 197; [1964] 3 W.L.R. 1162; [1964] 3 All E.R. 577.

Bentley (Dick) Productions Ltd. v. Harold Smith (Motors) Ltd. [1965] 1 W.L.R. 623; [1965] 2 All E.R. 65, C.A.

Best v. Edwards (1895) 60 J.P. 9.

Bisset v. Wilkinson [1927] A.C. 177, P.C.

Boorman v. Brown (1842) 3 Q.B. 511; (1844) 11 Cl. & Fin. 1, H.L.(E.).

Candler v. Crane, Christmas & Co. [1951] 2 K.B. 164; [1951] 1 All E.R. 426, C.A.

Capital Motors Ltd. v. Beecham [1975] 1 N.Z.L.R. 576.

Cassidy v. Ministry of Health [1951] 2 K.B. 343; [1951] 1 All E.R. 574, C.A.

Clark v. Kirby-Smith [1964] Ch. 506; [1964] 3 W.L.R. 239; [1964] 2 All E.R. 835.

De Lassalle v. Guildford [1901] 2 K.B. 215, C.A.

Dennis v. London Passenger Transport Board [1948] 1 All E.R. 779.

Doyle v. Olby (Ironmongers) Ltd. [1969] 2 Q.B. 158; [1969] 2 W.L.R. 673; [1969] 2 All E.R. 119, C.A.

Groom v. Crocker [1939] 1 K.B. 194; [1938] 2 All E.R. 394, C.A.

Efploia Shipping Corporation Ltd. v. Canadian Transport Co. Ltd. (The Pantanassa) [1958] 2 Lloyd's Rep. 449.

Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465; [1963] 3 W.L.R. 101; [1963] 2 All E.R. 575, H.L.(E.).

Heilbut, Symons & Co. v. Buckleton [1913] A.C. 30, H.L.(E.).

Lister v. Romford Ice and Cold Storage Co. Ltd. [1957] A.C. 555; [1957] 2 W.L.R. 158; [1957] 1 All E.R. 125, H.L.(E.).

McInerny v. Lloyds Bank Ltd. [1974] 1 Lloyd's Rep. 246, C.A.

Matthews v. Kuwait Bechtel Corporation [1959] 2 Q.B. 57; [1959] 2 W.L.R. 702; [1959] 2 All E.R. 345, C.A.

Mutual Life and Citizens' Assurance Co. Ltd. v. Evatt [1971] A.C. 793; [1971] 2 W.L.R. 23; [1971] 1 All E.R. 150, P.C.

Nocton v. Lord Ashburton [1914] A.C. 932, H.L.(E.).

Oleificio Zucchi S.p.A. v. Northern Sales Ltd. [1965] 2 Lloyd's Rep. 496.

Reg. v. Smith (Roger) [1975] A.C. 476; [1973] 2 W.L.R. 942; [1973] 2 All E.R. 896, C.A.; [1975] A.C. 476; [1974] 2 W.L.R. 1; [1973] 3 All E.R. 1109, H.L.(E.).

Sanday (Samuel) and Co. v. Keighley, Maxted and Co. (1922) 27 Com. Cas. 296, C.A.

Sealand of the Pacific Ltd. v. Ocean Cement Ltd. (1973) 33 D.L.R. (3d) 625.

Smith v. Land and House Property Corporation (1884) 28 Ch.D. 7, C.A.


The following additional cases were cited in argument:


Ashcroft v. Curtin [1971] 1 W.L.R. 1731; [1971] 3 All E.R. 1208, C.A.

Clarke v. Army and Navy Co-operative Society Ltd. [1903] 1 K.B. 155, C.A.

Czarnikow (C.) Ltd. v. Koufos [1969] 1 A.C. 350; [1967] 3 W.L.R. 1491; [1967] 3 All E.R. 686, H.L.(E.).




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Dillingham Constructions Pty. Ltd. v. Downs [1972] 2 N.S.W.L.R. 49.

Dodds and Dodds v. Millman (1964) 45 D.L.R. (2d) 472.

Oscar Chess Ltd. v. Williams [1957] 1 W.L.R. 370; [1957] 1 All E.R. 325, C.A.

Philips v. Ward [1956] 1 W.L.R. 471; [1956] 1 All E.R. 874, C.A.

Routledge v. McKay [1954] 1 W.L.R. 615; [1954] 1 All E.R. 855, C.A.


APPEAL from Lawson J.

The plaintiffs, Esso Petroleum Co. Ltd., issued a specially endorsed writ on December 1, 1966, against the defendant, Philip Lionel Mardon. claiming possession of premises consisting of a petrol service station, showroom and offices and other buildings fronting Eastbank Street and known as Eastbank Service Station, Eastbank Street, Southport; the sum of £:1,133 13s. 9d. as money due on petrol supplied to the defendant; and mesne profits from December 28, 1966, until possession should be delivered up. They claimed that by an agreement in writing dated September 1, 1964, they had let the petrol service station and other buildings to the defendant for a term of one year from September 1 and thereafter until it should be determined by either party giving to the other three months' notice in writing, at a rent consisting of a surcharge from the premises to be calculated in accordance with a table set out in a schedule; and that under the same agreement the defendant agreed to pay specific amounts above the plaintiffs' appropriate wholesale schedule prices applicable at the date of sale multiplied by the number of gallons of the relevant grade of fuels actually sold by the defendant during the relevant period; that the defendant was in breach of the petrol clause in failing to pay the £:1,133 claimed and had not remedied it.

By a defence and counterclaim served on February 28, 1967, the defendant admitted the agreement of September 1, 1964, and that the plaintiffs were entitled to possession of the premises which he was in process of delivering up; but he disputed the amount of the sum claimed as excessive. By his counterclaim, as finally amended at the trial in July 1974 before Lawson J., he claimed that before the agreement of September 1, 1964, the plaintiffs and he had entered into an agreement in writing dated April 10, 1963, in respect of the same premises.

By paragraph 6 he claimed that in order to induce him to enter into the agreements and in consideration of his so doing the plaintiffs by their servants and/or agents repeatedly represented and warranted to him that the petrol filling station, the subject matter of the agreement, had a potential selling capacity of between 200,000 and 250,000 gallons of petrol per annum which amount would be reached before the expiration of the first agreement, that the plaintiffs were experts in that sphere of business, and that the defendant could rely on such representations and warranties. The representations and warranties were (a) on an occasion at or about the end of February 1963 at the petrol station one Leitch orally informed the defendant that the station had a potential throughput of about 200,000 to 250,000 gallons per annum after a couple of years of building up the business; (b) at a meeting at the plaintiffs' offices in Manchester in March 1963 at which the defendant, Mr. Allen, Mr. Leitch and Mr. Wooldridge were present (i) Mr. Allen informed the defendant that the potential of




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the petrol filling station was such that within two years the throughput would be in the region of 200,000 to 250,000 gallons per annum; (ii) the defendant said he thought that this was high and that a figure of 100,000 to 150,000 gallons per annum would be more realistic; (iii) Mr. Allen told the defendant "with all due respect we are the experts. You are, we should say, the layman" or words to the like effect; (c) immediately after the meeting while at lunch the defendant told Leitch that he was still doubtful as to the throughput potential of 200,000 to 250,000 gallons per annum at the end of two years, but that Leitch reassured him, stating that he had had 39 years' experience in the petrol trade and that the defendant should have confidence in his (Leitch's) experience; (d) in or about April or May 1963 Leitch assured the defendant that he would have a successful business because the plaintiffs were convinced of the existence of the throughput potential and by reason thereof had pursued their planning application in respect of the station to appeal; (e) between about the beginning of May 1963 and the beginning of 1964 one Kinrade on a number of occasions orally informed the defendant that the station was a nice site and should do very well; and that it would take some little time to build up to the potential yearly throughput of 200,000 to 250,000 gallons; (f) prior to the defendant entering into the agreement dated September 1, 1964 (which was signed on or about September 18, 1964), and after the defendant had written the plaintiffs a letter dated July 17, 1964, there was a further meeting attended by the defendant, Allen, and Wooldridge, at the plaintiffs' offices at Manchester, at which the defendant complained that it looked much as though the petrol filling station had not a throughput potential of 200,000 to 250,000 gallons per annum. Allen and Wooldridge both questioned the defendant as to his method of running the petrol filling station, implying that it was his own fault that the throughput potential was not being realised. Allen used words to the effect that properly run the petrol filling station had the represented throughput potential and that in any event the initial two year period had not yet expired.

After giving particulars of the alleged negligence the counterclaim stated that in consequence of the breaches of warranty and misrepresentations and/or by reason of the plaintiffs' breach of their duty of care and/or by reason of their negligence the defendant had sustained damage, the moneys he had expended in equipping the premises in order to trade therefrom had been lost, he had traded at a loss, he had lost the profits which he would have made had the station been as represented and warranted, the plaintiffs had exercised their right to forfeiture of the agreement of September 1, 1964, and the defendant, to minimise further loss, had been compelled to give up the premises. The counterclaim concluded that the defendant would give particulars of his damage in a schedule to be delivered separately; and he counterclaimed for damages and such further or other relief as might be just. Schedules of damage were later provided. By their defence to the counterclaim the plaintiffs denied the allegations in paragraph 6 of the counterclaim.

Lawson J., in a reserved judgment on liability delivered on July 31, 1974 [1975] Q.B. 819, held that the statement as to potential throughput did not constitute a contractual warranty but that, as the plaintiffs had




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known that the defendant relied on their expertise in making the statement before he decided to take a tenancy of the filling station, that had created a special relationship under which they owed him a duty of care on the principles stated in Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465, although the statement was made during pre-contractual negotiations, and as the plaintiffs were in breach of that duty they were liable to him in negligence.

On January 13, 1975, Lawson J., in an unreported judgment, assessed the damages on the basis that the measure of damages was narrower in tort than in contract, in that the plaintiffs were not liable for any loss of a bargain or profits but only for the proved losses they foresaw or should reasonably have foreseen as flowing from the negligent misstatement. He held further than the causal effect of the negligent misstatement had become spent by September 1, 1964, the date of the second tenancy agreement, so that that date became the "cut-off point" beyond which the defendant could not recover damages. He awarded the defendant the net sum of £:9,007, with interest at 7 per cent. for five years (£:2,520) and only three-fifths of his taxed costs, but granted leave to appeal against the order as to costs. The sum of £:9,007 represented a total of £:10,270 damages, consisting of £:6,270 loss of capital at September 1, 1964, and £:4,000, the defendant's bank overdraft at that date, from which fell to be deducted the sum of £:1,262 as money and mesne profits due to the plaintiffs on their claim. The judge disregarded a submission for the plaintiffs that the capital sum was provided from the private company in which the defendant and his wife held all the shares, holding that in all the circumstances it would be wrong to draw a distinction between the defendant and his company since in all practical senses the Eastbank Street business was his business operated by means of his financial resources at all material times by his overdrawing on his trading account at his bankers and that the company's bank account was mainly supported by his trading account.

By his notice of appeal the defendant asked that the judgment be varied so as to give him a right to recover damages for breach of collateral warranty in addition to or in substitution for negligent misstatement; as to the proper measure and quantum of damages; as to the interest on the damages; and as to costs. He asked that judgment might be entered on his counterclaim for the sum claimed in the schedules to his counterclaim, namely, £:82,417.22, or such other sum as might be just, together with interest thereon for such period and at such rate as might appear just to the court, together with the whole of his costs, or alternatively that a new trial might be ordered. His grounds of appeal were, inter alia, (1) that the judge erred in law in failing to find that the plaintiffs had entered into a collateral warranty with the defendant and in failing to award him damages for breach of that warranty in the following circumstances: (a) the judge rightly found that prior to April 10, 1963, the plaintiffs made a statement of existing fact to the defendant, viz., that the petrol filling station then had the potential or capacity to produce an annual throughput of petrol of 200,000 gallons in the third year of the tenancy; (b) he rightly found that the defendant to the knowledge of the plaintiffs was induced to and did enter into a tenancy agreement dated April 10, 1963, in reliance on that statement of fact; (c) he correctly found that the statement of fact was




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incorrect in that in 1963 the petrol filling station had not such a potential throughput or foreseeably in any year after the third year of the tenancy; (d) he then erred in law in finding that the statement of fact in reliance on which the defendant was induced to and did enter into the tenancy agreement was not a collateral warranty as to the existing quality or attributes of the petrol filling station in consideration for which he entered into the tenancy agreement and consequently erred in law in failing to award damages for breach of such collateral warranty. (2) Further or alternatively the judge ought to have found that the measure of damages was the same for negligent misstatement as for any other form of negligence, viz., all the damage reasonably foreseeable as a consequence of, and naturally flowing from, the breach of duty of care; and he ought to have awarded damages for the loss of opportunity to earn profits which otherwise would have been made. (3) Further or in the alternative he was wrong in law in holding that compensation for the loss of the opportunity to make profits which otherwise would have been made was not a recoverable head of damage. He ought to have found in law (i) that compensation for the loss of opportunity to make profits which otherwise would have been made was a recoverable head of damage; alternatively (ii) if not, then the defendant ought to recover as a head of damage his loss of such remuneration as he would have earned from other employment open to him during the relevant period, viz., while he was attempting to run the business of the petrol filling station. (4) In any event the judge erred in law in holding that the damages should only be assessed for the period April 10, 1963, to September 1, 1964; he ought to have found that the action of the defendant in entering into a fresh tenancy agreement dated September 1, 1964, and in continuing to carry on the business of the petrol filling station thereafter was a reasonable attempt by him to mitigate the losses he suffered; that it was done by him with the plaintiffs' encouragement, and that all losses that he suffered as a result of such attempt were recoverable in law; and that the judge ought to have taken the relevant period for damages as from April 10, 1963, until a proper and reasonable time after the defendant gave up possession of the petrol filling station on March 7, 1967. (5) The judge erred in law in failing to award as a head of damage interest on the loans the defendant was forced to take to keep the business of the petrol filling station going. (6) The judge erred in law in not taking account of the effects of inflation in assessing damages. (7) He wrongly exercised his discretion in only awarding the defendant four years' interest on his damages on the grounds of delay in prosecuting the counterclaim; and (8) in any event he wrongly exercised his discretion in depriving the defendant of two-fifths of his costs in the action on the grounds of (a) delay and (b) the putting forward of claims for damages which had no chance of success and the consequential waste of time caused thereby.

The plaintiffs, by a cross notice, appealed on the grounds (A) (1) that the judge was wrong in law in holding that their forecast to the defendant of a 200,000-gallon throughput of motor fuels at the service station during the third year of its operation constituted a statement of representation as to an existing fact and not a mere expression of opinion; (2) that alternatively the judge was wrong in law in holding that in relation to such forecast. which was admittedly given in the course of pre-contractual




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negotiations between the parties, the plaintiffs owed the defendant a duty of care such as that found to have existed in Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465; (3) that if the plaintiffs owed such a duty of care to the defendant the judge was wrong in law in holding that the plaintiffs breached it by giving the forecast. (B) Alternatively if the judge was right in holding that by giving the forecast the plaintiffs breached a duty of care which they owed to the defendant (1) he was wrong in law in holding that on the evidence before him it had been established that the defendant and not Skelmersdale (Cars and Trucks) Ltd. (the defendant's private company) latterly known as Cars and Trucks (Southport) Ltd. had suffered a loss of capital in the sum of £:6,270 provided by that company for the purpose of equipping and stocking the service station; and (2) that if the corporate identity of that company was rightly disregarded the judge failed to take into account the fact that its issued share capital was owned as to 751 shares by the defendant and as to 749 shares by his wife and that accordingly of the sum of £:6,270 the defendant's loss was no more than 751/1500 being £:3,139.18.


John Hall Q.C. and Alan Rawley for the defendant. The defendant put his counterclaim for damages in the alternative: for breach of an oral collateral warranty that the throughput could be 200,000 gallons, and for negligent representation to the same effect for which the plaintiffs were liable under the doctrine in Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465. The statement as to potential was a warranty akin to a condition of fitness for purpose on a sale of goods. taking all the circumstances into account: see Heilbut, Symons & Co. v. Buckleton [1913] A.C. 30, 50, per Lord Moulton on the importance of looking at the nature of the transaction. The makers of the representation were far more experienced than the defendant, knew that he relied on the accuracy of their statement as to potential, and intended him to rely on it to induce him to enter into the contract of tenancy. It was, on the "reasonable bystander" test, intended to be a warranty and to be acted on by both parties in relation to the rent and the premises; and the damages for breach of that warranty should have included damages for loss of a bargain and for the profit which the defendant would have made if the warranty had been fulfilled. [Reference was made to De Lassalle v. Guildford [1901] 2 K.B. 215 and Dick Bentley Productions Ltd. v. Harold Smith (Motors) Ltd. [1965] 1 W.L.R. 623.]

The judge did decide that the representation about throughput was negligent and that the defendant was entitled to damages because the representation was a statement of fact which was incorrect. He treated it as a promise, and not as an undertaking that the station in all the circumstances could - not would - have the throughput forecast; but he wrongly held that a different measure of damages applied for breach of warranty and for the tort of negligent misrepresentation and also erred in law in not awarding as damages for that form of negligence all the damage reasonably foreseeable as a consequence of, and naturally flowing from, the breach of the duty of care.

The judge also erred in that, having found that the forecast was a negligent misrepresentation entitling the defendant to damages, he held




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that its effect was spent by the time the defendant entered into the second tenancy agreement and in finding that there was a "cut-off" point at September 1, 1964, beyond which he was not entitled to any damages. What the defendant did by entering into the second tenancy agreement was to mitigate the losses by staying on and trying to make a new start. Both parties were equally anxious that there should be a change in the terms of tenancy so that the station could be kept open. If the defendant had not made the new agreement and had been turned out he would have had a clear claim for all his loss. It does not lie in the plaintiffs' mouth to say: "Because you have lost faith in what we told you in order to induce you to take the tenancy in April 1963 we are no longer liable to you." He did not have a free choice; the effect of the negligent representation was still continuing and he is entitled to the loss of capital and profits at least up to the date when he gave up altogether. His loss of profit is recoverable as a head of damage and also what he might have earned by his own labour, and by the use of his capital. On the most limited view he should be allowed as damages the interest which could have been earned on his capital. [Reference was made to McGregor on Damages, 13th ed. (1972), para. 538, and Halsbury's Laws of England, 4th ed., vol. 12 (1975), para. 1129.]

If the defendant's claim in contract is upheld his damage is loss of a bargain; if it is upheld in tort his damage is loss of the opportunity of putting his money to work properly. In order to ascertain the damage in tort one must assume reasonable interest on the capital and assess that and also what his labour was worth. The question in tort is what damage was foreseeable if the representation was not correct. The answer is that the defendant would have missed the opportunity of earning money elsewhere: see C. Czarnikow Ltd. v. Koufos [1969] 1 A.C. 350, which was concerned with damages for breach of contract but contains in the speech of Lord Reid in particular the basis of the statement in Halsbury's Laws of England, 4th ed., vol. 12, para. 1139.

A possible approach in assessing damages for loss of profits would be to take the loss of capital, and add the interest that it would have earned over X years and a figure for the defendant's labour, or even what return on capital this business would have produced if the defendant had been a full working partner - another way of looking at the assessment of damages for lost opportunity. The measure of damages would be precisely the same in the present circumstances in respect of misrepresentation as in a case of fraud. [Reference was made to Doyle v. Olby (Ironmongers) Ltd. [1969] 2 Q.B. 158, 166-167.] Damages should be assessed on the basis, not of the defendant working the station for the rest of his working life, but on the length of time it would take him to reinstate himself having regard to all the circumstances, including the fact that he was entitled to a three-year tenancy under the first contract and that both parties contemplated his carrying on during a fourth year in another station. On the measure of damage, Dodds and Dodds v. Millman (1964) 45 D.L.R. (2d) 472 was concerned with something saleable and so the measure of damage was the difference in value. In Philips v. Ward [1956] 1 W.L.R. 471, the correct measure of damage was




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held to be the difference between the buying and the selling price; but those decisions have no bearing on the present case.

Colin Ross-Munro Q.C. and John Peppitt for the plaintiffs. The judge was right in finding that September 1, 1964, was the appropriate "cut-off date" for assessing the damages for negligent misrepresentation The duty to act reasonably to mitigate the damage caused by it rested on the defendant, not on the plaintiffs; and once it was obvious that the business venture was a failure the court should look at all the circumstances in order to decide how long the defendant should have stayed on.

On the question whether there was a warranty, the plaintiffs say that it was not a warranty; it was not a statement as to an existing fact, but a statement of opinion, that the site had been assessed as capable of an estimated throughput of 200,000 gallons in the third year. In Bisset v. Wilkinson [1927] A.C. 177 the Privy Council decided that a misrepresentation made by an experienced sheep-farmer about the capacity of a farm was not a warranty, for the farmer had no experience on the actual land. In the present case the experience that has to be considered is not the world-wide experience of Esso but the experience of the Esso representatives who made the statement as against the experience of the defendant himself. The most important factor in Bisset v. Wilkinson was that the farm which was sold had never carried sheep before; so also in the present case the all-important factor was that the station had never been operated before, and the representation concerned matters which could be affected by extraneous factors.

Bisset's case is indistinguishable. In deciding whether the words were uttered with the intention of giving rise to contractual liability the question is whether the situation could be affected by extraneous factors; and if it could be, it is unlikely to be a warranty. In Heilbut, Symons & Co. v. Buckleton [1913] A.C. 30, 43, Lord Atkinson said that one must look at the totality of the evidence touching the mind of the party making the affirmation to see if it amounts to a warranty and that that is a jury question - a question of fact. The judge, having considered all the evidence, came to the correct conclusion that the statement was not intended to constitute a warranty by the plaintiffs.

The plaintiffs' case can be put in two ways: (1) when you look at the words and the totality of the evidence the statement is a statement of opinion; (2) if that is wrong, then to constitute a warranty there must be an affirmation of the statement. A prophecy about some future event, even if it amounts to a statement of fact, cannot amount to a warranty.

All expertise is divided into actual experience of one filling station and the relevant facts in possession of each party. Both sides had expertise: indeed, the defendant's estimate turned out nearer to the factual throughput than that of the company. The only additional knowledge in the company was the little sketch showing their estimate of competitors. The fact that on the evidence the defendant was himself an expert is relevant in deciding whether or not there was a warranty. Dick Bentley Productions Ltd. v. Harold Smith (Motors) Ltd. [1965] 1 W.L.R. 623, which is the high-water mark on warranty, is wholly distinguishable. There is no reported case in which an estimate or forecast




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of this quality has been held to be a warranty. Almost all the warranty cases concerned statements of presently existing facts or facts easily ascertainable. Looking at the warranty as pleaded and what the judge found, there is no evidence as to whether the rent fixed in 1963 was in direct ratio to the throughput estimate; the rent was fixed in relation to the capital investment in the station at 6 per cent., and the premises, which included office accommodation: see Routledge v. McKay [1954] 1 W.L.R. 615, 622, where Sir Raymond Evershed M.R. said that a warranty must be contractual in form and that if it was made before the bargain was entered into it was unlikely to be a warranty - though it is conceded that there have been cases since 1954 of representations made days before a contract which have been made the basis of the contract, and the position has been considerably altered by the Misrepresentation Act 1967. [Reference was also made to Oscar Chess Ltd. v. Williams [1957] 1 W.L.R. 370.] Two elements are necessary to constitute a warranty: (1) a promise and (2) intention to create contractual relations. That is a question of fact, and the judge who saw the witnesses found that it was not intended by Esso to constitute a contractual promise.

The judge, in finding that the cut-off point was September 1, 1964, took into account not only that the defendant was not bound by a three-year contract and could have got out in July 1964 and sued Esso for damages and that there was no further representation by Esso to induce him to enter into the second tenancy agreement: see, on mitigation of damage, McGregor on Damages, 13th ed., paras. 209-211. It is accepted that the defendant was a good tenant; but in considering his counterclaim for damages in the light of what he in fact did, the question is whether he acted reasonably; and to take on the second tenancy when his losses were over £:5,000 and he had no faith that he would save the station and to go on until 1965 was not acting reasonably. He hoped for a "cream site" to recoup his losses; but Esso's attitude was that they could not give him preference over others already in the queue. It would be quite unreasonable if Esso because of a negligent misstatement made honestly in 1961 should be held liable for the defendant's losses up to 1969.

On the question of the damages for negligent misrepresentation and whether they are the same as those for breach of warranty, the defendant does not recover for the loss of a bargain, for that is only recoverable in contract. The measure of damages applicable is that under the doctrine in Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465, namely, the actual damage directly flowing from the negligent statement which is directly foreseeable. That will include the loss of capital - though there is a cross notice which raises the point that it was not the defendant's capital but that of the limited company in which he and his wife held all the shares. The moneys borrowed from the bank to keep the business going for a reasonable period - which the judge put at £:4,000 up to his cut-off point - are also recoverable; but on the basis of Doyle v. Olby (Ironmongers) Ltd. [1969] 2 Q.B. 158, the defendant must give credit for benefits received while running the station for such time as the




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court considers reasonable. He is not entitled to damages for the sums his capital would otherwise have earned. If he gets the capital and interest on it that should be sufficient compensation unless he both pleads and proves that if he had had the capital he could have made more than the average rate of interest; and if he claims that he could have earned a substantial income by his labour and his capital he must both plead and prove what he would have earned. Those heads of claim were not pleaded nor argued before the judge and it is now too late to amend his pleading and claim this additional head of damage without allowing Esso to call evidence on what he claims he would have been able to earn. There was no evidence on what his capital would have earned if it had been invested in some business or in shares in 1963; and though at the last stage of the trial it was suggested that he might have earned £:3,000 or £:4,000 a year as a courier, that had not been pleaded and the judge declined to allow him to amend his pleading at that late stage. If a party does not put his case in the alternative on loss of profit or loss of gains the court does not award damages.

[LORD DENNING M.R. In Doyle's case this court awarded the damages on a jury basis.]

The judge was right to disregard much of the evidence given to support the figures of loss of profit in the schedule to the defendant's counterclaim and to describe many of them as purely speculative and an accountant's exercise.

On the plaintiff's cross-appeal against the decision that a duty on the Hedley Byrne principle [1964] A.C. 465, could arise in pre-contractual negotiations, the position in law is that once parties enter into a contract their rights are defined in the contract and pre-contractual promises merge in the contract: see per Lord Reid in Hedley Byrne [1964] A.C. 465, 480. The judge in deciding that the duty arose in pre-contractual negotiations was conscious that he was making an inroad into the principle of caveat emptor. The accepted position in law is that where people negotiate at arm's length, the duty to see, for instance, that a house is in good repair lies with the purchaser and not the vendor: in Dillingham Constructions Pty. Ltd. v. Downs [1972] 2 N.S.W.L.R. 49, it was stated that the policy of the common law is to uphold contracts freely made and that pre-contractual relations would not normally come within the "special relationship" duty evolved in the Hedley Byrne case [1964] A.C. 465. In deciding whether the duty arises one looks not only at the nature of the relationship but also at whether there was an assumption of responsibility. There is no reported case where it has been held that the Hedley Byrne duty arose in respect of advice or information relating to a future forecast as opposed to a statement of a present fact or opinion; and, if the majority opinion of the Privy Council in Mutual Life and Citizens' Assurance Co. Ltd. v. Evatt [1971] A.C. 793, is accepted, that duty only arises where the representor carries on the business of giving advice, or holds himself out as possessing the necessary skill and competence. Lawson J. preferred the view of the minority in the Privy Council case, but applying the majority view, which this court is asked to prefer, there is no evidence that Esso held themselves out as possessing such special skill and competence.




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[Reference was also made to Candler v. Crane, Christmas & Co. [1951] 2 K.B. 164 and Nocton v. Lord Ashburton [1914] A.C. 932.]

To support the submission that in a pre-contract situation the Hedley Byrne doctrine does not apply reliance is placed on Lord Reid's speech in that case at [1964] A.C. 465, 483; and McNair J. in Oleificio Zucchi S.p.A. v. Northern Sales Ltd. [1965] 2 Lloyd's Rep. 496, 519, though against it is the statement of Lord Denning M.R. in McInerny v. Lloyds Bank Ltd. [1974] 1 Lloyd's Rep. 246, 253. Though both the Hedley Byrne decision and the Misrepresentation Act 1967 have affected the principle of caveat emptor the position in contract still remains that if a person gives an honest opinion or acts honestly he does not have to look over his shoulder every time he makes a forecast. And there is a whole series of decisions that a solicitor can be sued for negligence only in contract and not in tort: see Clark v. Kirby-Smith [1964] Ch. 506. If those cases are rightly decided they support the submission that once parties enter into a contract any pre-contractual promises merge into the contract.

Finally, the judge was wrong on the evidence in treating the capital sum of £:6,220 as if it were the personal property of the defendant, for in law it belonged to the company so that the loss of the capital in the business venture was that of the company and not of the defendant. The defendant acted thoughout in the business as an individual; the company bought the petrol; even the accountants could not distinguish between the company and the defendant. [Reference was made to Ashcroft v. Curtin [1971] 1 W.L.R. 1731-1732.] It was not pleaded that the company was the agent of the defendant, nor was it argued, nor was there any evidence on that issue. The company with a legal entity of its own provided the capital and the loss of capital was that of the company.

Hall Q.C. in reply. Though the plaintiffs now concede that the representation about throughput was made, it was not accepted until the third day of the trial. As to damages, what the defendant has lost is the opportunity to develop a profitable business and have the advantage of it for a period of six to seven years; and he is also entitled to interest on his loss of profits.

There is no logical reason why the Hedley Byrne principle [1964] A.C. 465 should not apply to a negligent forecast. A duty of care can arise in pre-contractual situations: see Clarke v. Army and Navy Co-operative Society Ltd. [1903] 1 K.B. 155 and Nocton v. Lord Ashburton [1914] A.C. 932. [Reference was also made to section 12 of the Prevention of Fraud (Investments) Act 1939.]

Bisset v. Wilkinson [1927] A.C. 177 is a decision on its own facts and nothing said in it supports a submission that a forecast could not be a misrepresentation attracting damages. There what was forecast was "merely" an opinion: here Esso had all their enormous experience, while the defendant had none; and when all the facts are looked at from the point of view of the intelligent bystander this was a case where reliance was placed on the view of the experts. Bisset v. Wilkinson [1927] A.C. 177 is therefore not persuasive authority and, if it is, is clearly distinguishable.

On damages the test is what did the defendant lose. He was one man




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who lost the money he put into the business and the living he would have got from the business.

On the question whether the view of the majority or the minority in Mutual Life and Citizens' Assurance Co. Ltd. v. Evatt [1971] A.C. 793, should be preferred, though the court is invited to say that the minority were right, it does not matter in the present case because Esso's representatives said that they had the knowledge and experience and the financial interest and were therefore holding themselves out as having special skill and expertise, in line with the majority view in the Privy Council.


 

Cur. adv. vult.


February 6, 1976. The following judgments were read.


LORD DENNING M.R. "This is," said the judge, "a tragic story of wasted endeavour and financial disaster." It is a long story starting as long ago as 1961, and finishing in 1967. Since then eight years have been spent in litigation.

In 1961 Esso Petroleum wanted an outlet for their petrol in Southport. They found a vacant site which was very suitable. It was on Eastbank Street, one of the busiest streets of the town. It had already got outline planning permission for a filling station. Esso thought of putting in a bid for the site. But before doing so, they made calculations to see if it would be a paying proposition. They made a careful forecast of the "estimated annual consumption" of petrol. This was the yardstick by which they measured the worth of a filling station. They called it the "e.a.c." In this case they estimated that the throughput of petrol would reach 200,000 gallons a year by the second year after development. This would accrue to their benefit by sales of petrol. In addition, they would get a substantial rental from a tenant. On May 25, 1961, the Esso local representatives recommended the go ahead. They gave the figures, and said: "We feel most strongly that this does genuinely represent a first-class opportunity of gaining representation in the centre of Southport." On that recommendation Esso bought the site and proceeded to erect a service station.

But then something happened which falsified all their calculations. Esso had thought that they could have the forecourt and pumps fronting on to the busy main street. But the Southport Corporation, who were the planning authority, refused to allow this. They insisted that the station should be built "back to front." So that only the showroom fronted on to the main street. The forecourt and pumps were at the back of the site and only accessible by side streets. They could not be seen from the main street. Esso had no choice but to comply with these planning requirements. They built the station "back to front." It was finished early in 1963.

Now at this point Esso made an error which the judge described as a "fatal error." They did not revise their original estimate which they had made in 1961. They still assessed the e.a.c. (estimated annual consumption) of petrol at 200,000 gallons. Whereas they should have made a reappraisal in the light of the building being now "back to front." This adversely affected the site's potential: because passing traffic could not see the station. It would reduce the throughput greatly. The judge found that




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this "fatal error" was due to want of care on the part of Esso. There can be no doubt about it.

It was under the influence of this "fatal error" that Esso sought to find a tenant for the service station. They found an excellent man, Mr. Philip Lionel Mardon. He was seen by Esso's local manager, Mr. Leitch. Now Mr. Leitch had had 40 years' experience in the petrol trade. It was on his calculations and recommendations that Esso had bought this site and developed it. At the decisive interview Mr. Leitch was accompanied by the new area manager, Mr. Allen. I will give what took place in the words of the judge:


"Mr. Mardon was told that Esso estimated that the throughput of the Eastbank Street site, in its third year of operation, would amount to 200,000 gallons a year. I also find that Mr. Mardon then indicated that he thought 100,000 to 150,000 gallons would be a more realistic estimate, but he was convinced by the far greater expertise of, particularly, Mr. Leitch. Mr. Allen is a far younger man and, although on his appointment as manager for the area I am satisfied he made his own observations as to the potentiality of the Eastbank Street site, in the result he accepted Mr. Leitch's estimate. Mr. Mardon, having indicated that he thought that a lower figure would be a more realistic estimate, had his doubts quelled by the experience and the estimate furnished by Mr. Leitch; and it was for that reason, I am satisfied, because of what he was told about the estimated throughput in the third year, that he then proceeded to negotiate for and obtain the grant of a three-year tenancy at a rent of £:2,500 a year for the first two years, rising to £:3,000 yearly in the last year."


To the judge's summary, I would only add a few questions and answers by Mr. Allen in evidence:


"(Q) Now we know that the person who originally put forward this estimated 200,000 gallons forecast was Mr. Leitch? (A) Yes. (Q) Would somebody have checked Mr. Leitch's figures before they reached you? (A) Oh, very much so.... (Q) You have told my Lord that you accept that, at that interview,... you might have said that Eastbank was capable of achieving a throughput of 200,000 gallons after the second complete year? (A) Yes. (Q) Would that have been your honest opinion at the time? (A) Most certainly."


All the dealings were based on that estimate of a throughput of 200,000 gallons. It was on that estimate that Esso developed the site at a cost of £:40,000: and that the tenant agreed to pay a rent of £:2,500, rising to £:3,000. A few answers by Mr. Allen will show this:


"(Q) Would you agree that the potential throughput of a station is an important factor in assessing what rent to charge a tenant? (A) Yes.... (Q) The rent would be substantially higher if your estimate was one of 200,000 gallons than if your estimate was one of 100,000 gallons? (A) Generally speaking, that is right.... (Q) You would be able to command a higher rent if the throughput was 200,000 than if it was 100,000? (A) Had it been an estimated throughput of 100,000 gallons, they [Esso] would not have bought it in the first place."




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Having induced Mr. Mardon to accept, Mr. Leitch and Mr. Allen sent this telegram to their head office:


"We have interviewed a Mr. Philip Lionel Mardon for tenancy and find him excellent in all respects. We recommend strongly that he be granted tenancy."


So a tenancy was granted to Mr. Mardon. It was dated April 10, 1963, and was for three years at a rent of £:2,500 for the first two years, and £:3,000 for the third year. It required him to keep open all day every day of the week, including Sunday. It forbade him to assign or underlet.

On the next day Mr. Mardon went into occupation of the service station and did everything that could be desired of him. He was an extremely good tenant and he tried every method to increase the sales and profitability of the service station. Esso freely acknowledge this.

But the throughput was most disappointing. It never got anywhere near the 200,000 gallons. Mr. Mardon put all his available capital into it. It was over £:6,000. He raised an overdraft with the bank and used it in the business. He put all his work and endeavour into it. No one could have done more to make it a success. Yet when the accounts were taken for the first 15 months, the throughput was only 78,000 gallons. After paying all outgoings, such as rent, wages and so forth, there was a net loss of £:5,800. The position was so serious that Mr. Mardon felt he could not continue. On July 17, 1964, he wrote to Mr. Allen: "I reluctantly give notice to quit forthwith. This is an endeavour to salvage as much as I can in lieu of inevitable bankruptcy." Mr. Allen did not reply in writing, but saw Mr. Mardon. As a result he put in a written report to his superiors recommending that Mr. Mardon's rent should be reduced to £:1,000 a year, plus a surcharge according to the amount of petrol sold. Mr. Allen telexed to his superiors on several occasions pressing for a decision. It culminated in a telex he sent on August 28, 1964:


"Unless we hear soon the tenant is likely to resign and we will have difficulty in replacing this man with a tenant of the same high standard."


This brought results. On September 1, 1964, a new tenancy agreement was made in writing. It granted Mr. Mardon a tenancy for one year certain and thereafter determinable on three months' notice. The rent was reduced to £:1,000 a year, and a surcharge of 1d. to 2d. a gallon, according to the amount sold.

Again Mr. Mardon tried hard to make a success of the service station: but again he failed. It was not his fault. The site was simply not good enough to have a throughput of more than 60,000 or 70,000 gallons. He lost more and more money over it. In order to help him, Esso tried to get another site for him - a "cream" site - so that he could run the two sites in conjunction to offset his losses. But they never found him one. Eventually on January 1, 1966, he wrote to Esso appealing to them to find a solution. He consulted solicitors who wrote on his behalf. But Esso did nothing to help. Quite the contrary. They insisted on the petrol being paid for every day on delivery. On August 28, 1966 (by some mistake or misunderstanding while Mr. Mardon was away), they came and drained




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Lord Denning M.R.


his tanks of petrol and cut off his supplies. That put him out of business as a petrol station. He carried on as best he could with odd jobs for customers, like washing cars. Esso had no pity for him. On December 1, 1966, they issued a writ against him claiming possession and £:1,133 13s. 9d. for petrol supplied. This defeated him. On March 7, 1967, he gave up the site. He had tried for four years to make a success of it. It was all wasted endeavour. He had lost all his capital and had incurred a large overdraft. It was a financial disaster.

Such being the facts, I turn to consider the law. It is founded on the representation that the estimated throughput of the service station was 200,000 gallons. No claim can be brought under the Misrepresentation Act 1967, because that Act did not come into force until April 22, 1967: whereas this representation was made in April 1963. So the claim is put in two ways. First, that the representation was a collateral warranty. Second, that it was a negligent misrepresentation. I will take them in order.


Collateral warranty


Ever since Heilbut, Symons & Co. v. Buckleton [1913] A.C. 30, we have had to contend with the law as laid down by the House of Lords that an innocent misrepresentation gives no right to damages. In order to escape from that rule, the pleader used to allege - I often did it myself - that the misrepresentation was fraudulent, or alternatively a collateral warranty. At the trial we nearly always succeeded on collateral warranty. We had to reckon, of course, with the dictum of Lord Moulton, at p. 47, that "such collateral contracts must from their very nature be rare." But more often than not the court elevated the innocent misrepresentation into a collateral warranty: and thereby did justice - in advance of the Misrepresentation Act 1967. I remember scores of cases of that kind, especially on the sale of a business. A representation as to the profits that had been made in the past was invariably held to be a warranty. Besides that experience, there have been many cases since I have sat in this court where we have readily held a representation - which induces a person to enter into a contract - to be a warranty sounding in damages. I summarised them in Dick Bentley Productions Ltd. v. Harold Smith (Motors) Ltd. [1965] 1 W.L.R. 623, 627, when I said:


"Looking at the cases once more, as we have done so often, it seems to me that if a representation is made in the course of dealings for a contract for the very purpose of inducing the other party to act upon it, and actually inducing him to act upon it, by entering into the contract, that is prima facie ground for inferring that it was intended as a warranty. It is not necessary to speak of it as being collateral. Suffice it that it was intended to be acted upon and was in fact acted on."


Mr. Ross-Munro, retaliated, however, by citing Bisset v. Wilkinson [1927] A.C. 177, where the Privy Council said that a statement by a New Zealand farmer that an area of land "would carry 2,000 sheep" was only an expression of opinion. He submitted that the forecast here of 200,000 gallons was an expression of opinion and not a statement of fact: and that it could not be interpreted as a warranty or promise.




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Lord Denning M.R.


Now I would quite agree with Mr. Ross-Munro that it was not a warranty - in this sense - that it did not guarantee that the throughput would be 200,000 gallons. But, nevertheless, it was a forecast made by a party - Esso - who had special knowledge and skill. It was the yardstick (the e.a.c.) by which they measured the worth of a filling station. They knew the facts. They knew the traffic in the town. They knew the throughput of comparable stations. They had much experience and expertise at their disposal. They were in a much better position than Mr. Mardon to make a forecast. It seems to me that if such a person makes a forecast, intending that the other should act upon it - and he does act upon it, it can well be interpreted as a warranty that the forecast is sound and reliable in the sense that they made it with reasonable care and skill. It is just as if Esso said to Mr. Mardon: "Our forecast of throughput is 200,000 gallons. You can rely upon it as being a sound forecast of what the service station should do. The rent is calculated on that footing." If the forecast turned out to be an unsound forecast such as no person of skill or experience should have made, there is a breach of warranty. Just as there is a breach of warranty when a forecast is made - "expected to load" by a certain date - if the maker has no reasonable grounds for it: see Samuel Sanday and Co. v. Keighley, Maxted and Co. (1922) 27 Com.Cas. 296; or bunkers "expected 600/700 tons": see Efploia Shipping Corporation Ltd. v. Canadian Transport Co. Ltd. (The Pantanassa) [1958] 2 Lloyd's Rep. 449, 455-457 by Diplock J. It is very different from the New Zealand case where the land had never been used as a sheep farm and both parties were equally able to form an opinion as to its carrying capacity: see particularly Bisset v. Wilkinson [1927] A.C. 177, 183-184.

In the present case it seems to me that there was a warranty that the forecast was sound, that is, Esso made it with reasonable care and skill. That warranty was broken. Most negligently Esso made a "fatal error" in the forecast they stated to Mr. Mardon, and on which he took the tenancy. For this they are liable in damages. The judge, however, declined to find a warranty. So I must go further.


Negligent misrepresentation


Assuming that there was no warranty, the question arises whether Esso are liable for negligent misstatement under the doctrine of Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465. It has been suggested that Hedley Byrne cannot be used so as to impose liability for negligent pre-contractual statements: and that, in a pre-contract situation, the remedy (at any rate before the Act of 1967) was only in warranty or nothing. Thus in Hedley Byrne itself Lord Reid said, at p. 483: "Where there is a contract there is no difficulty as regards the contracting parties: the question is whether there is a warranty." And in Oleificio Zucchi S.p.A. v. Northern Sales Ltd. [1965] 2 Lloyd's Rep. 496, 519, McNair J. said:


"... as at present advised, I consider the submission advanced by the buyers, that the ruling in [Hedley Byrne [1964] A.C. 465] applies as between contracting parties, is without foundation."




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As against these, I took a different view in McInerny v. Lloyds Bank Ltd. [1974] 1 Lloyd's Rep. 246, 253 when I said:


"... if one person, by a negligent misstatement, induces another to enter into a contract - with himself or with a third person - he may be liable in damages."


In arguing this point, Mr. Ross-Munro took his stand in this way. He submitted that when the negotiations between two parties resulted in a contract between them, their rights and duties were governed by the law of contract and not by the law of tort. There was, therefore, no place in their relationship for Hedley Byrne [1964] A.C. 465, which was solely on liability in tort. He relied particularly on Clark v. Kirby-Smith [1964] Ch. 506 where Plowman J. held that the liability of a solicitor for negligence was a liability in contract and not in tort, following the observations of Sir Wilfrid Greene M.R. in Groom v. Crocker [1939] 1 K.B. 194, 206. Mr. Ross-Munro might also have cited Bagot v. Stevens Scanlan & Co. Ltd. [1966] 1 Q.B. 197, about an architect; and other cases too. But I venture to suggest that those cases are in conflict with other decisions of high authority which were not cited in them. These decisions show that, in the case of a professional man, the duty to use reasonable care arises not only in contract, but is also imposed by the law apart from contract, and is therefore actionable in tort. It is comparable to the duty of reasonable care which is owed by a master to his servant, or vice versa. It can be put either in contract or in tort: see Lister v. Romford Ice and Cold Storage Co. Ltd. [1957] A.C. 555, 587 by Lord Radcliffe and Matthews v. Kuwait Bechtel Corporation [1959] 2 Q.B. 57. The position was stated by Tindal C.J., delivering the judgment of the Court of Exchequer Chamber in Boorman v. Brown (1842) 3 Q.B. 511, 525-526:


"That there is a large class of cases in which the foundation of the action springs out of privity of contract between the parties, but in which, nevertheless, the remedy for the breach, or non-performance, is indifferently either assumpsit or case upon tort, is not disputed. Such are actions against attorneys, surgeons, and other professional men, for want of competent skill or proper care in the service they undertake to render:... The principle in all these cases would seem to be that the contract creates a duty, and the neglect to perform that duty, or the nonfeasance, is a ground of action upon a tort."


That decision was affirmed in the House of Lords in (1844) 11 Cl. & Fin. 1, when Lord Campbell, giving the one speech, said, at p. 44:


"... wherever there is a contract, and something to be done in the course of the employment which is the subject of that contract, if there is a breach of a duty in the course of that employment, the plaintiff may either recover in tort or in contract."


To this there is to be added the high authority of Viscount Haldane L.C., in Nocton v. Lord Ashburton [1914] A.C. 932, 956:


"... the solicitor contracts with his client to be skilful and careful. For failure to perform his obligation he may be made liable at law in




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contract or even in tort, for negligence in breach of a duty imposed on him."


That seems to me right. A professional man may give advice under a contract for reward; or without a contract, in pursuance of a voluntary assumption of responsibility, gratuitously without reward. In either case he is under one and the same duty to use reasonable care: see Cassidy v. Ministry of Health [1951] 2 K.B. 343, 359-360. In the one case it is by reason of a term implied by law. In the other, it is by reason of a duty imposed by law. For a breach of that duty he is liable in damages: and those damages should be, and are, the same, whether he is sued in contract or in tort.

It follows that I cannot accept Mr. Ross-Munro's proposition. It seems to me that Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465, properly understood, covers this particular proposition: if a man, who has or professes to have special knowledge or skill, makes a representation by virtue thereof to another - be it advice, information or opinion - with the intention of inducing him to enter into a contract with him, he is under a duty to use reasonable care to see that the representation is correct, and that the advice, information or opinion is reliable. If he negligently gives unsound advice or misleading information or expresses an erroneous opinion, and thereby induces the other side to enter into a contract with him, he is liable in damages. This proposition is in line with what I said in Candler v. Crane, Christmas & Co. [1951] 2 K.B. 164, 179-180, which was approved by the majority of the Privy Council in Mutual Life and Citizens' Assurance Co. Ltd. v. Evatt [1971] A.C. 793. And the judges of the Commonwealth have shown themselves quite ready to apply Hedley Byrne [1964] A.C. 465, between contracting parties: see in Canada, Sealand of the Pacific Ltd. v. Ocean Cement Ltd. (1973) 33 D.L.R. (3d) 625; and in New Zealand, Capital Motors Ltd. v. Beecham [1975] 1 N.Z.L.R. 576.

Applying this principle, it is plain that Esso professed to have - and did in fact have - special knowledge or skill in estimating the throughput of a filling station. They made the representation - they forecast a throughput of 200,000 gallons - intending to induce Mr. Mardon to enter into a tenancy on the faith of it. They made it negligently. It was a "fatal error." And thereby induced Mr. Mardon to enter into a contract of tenancy that was disastrous to him. For this misrepresentation they are liable in damages.


The measure of damages


Mr. Mardon is not to be compensated here for "loss of a bargain." He was given no bargain that the throughput would amount to 200,000 gallons a year. He is only to be compensated for having been induced to enter into a contract which turned out to be disastrous for him. Whether it be called breach of warranty or negligent misrepresentation, its effect was not to warrant the throughput, but only to induce him to enter the contract. So the damages in either case are to be measured by the loss he suffered. Just as in Doyle v. Olby (Ironmongers) Ltd. [1969] 2 Q.B. 158, 167 he can say: "... I would not have entered into this contract at all but for




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your representation. Owing to it, I have lost all the capital I put into it. I also incurred a large overdraft. I have spent four years of my life in wasted endeavour without reward: and it will take me some time to re-establish myself."

For all such loss he is entitled to recover damages. It is to be measured in a similar way as the loss due to a personal injury. You should look into the future so as to forecast what would have been likely to happen if he had never entered into this contract: and contrast it with his position as it is now as a result of entering into it. The future is necessarily problematical and can only be a rough-and-ready estimate. But it must be done in assessing the loss.


The new agreement of September 1, 1964

The judge limited the loss to the period from April 1963 to September 1964, when the new agreement was made. He said that from September 1, 1964, Mr. Mardon was carrying on the business "on an entirely fresh basis, of which the negligent misstatement formed no part."

I am afraid I take a different view. It seems to me that from September 1, 1964, Mr. Mardon acted most reasonably. He was doing what he could to retrieve the position, not only in his own interest, but also in the interest of Esso. It was Esso who were anxious for him to stay on. They had no other suitable tenant to replace him. They needed him to keep the station as a going concern and sell their petrol. It is true that by this time the truth was known - that the throughput was very far short of 200,000 gallons - but nevertheless, the effect of the original misstatement was still there. It laid a heavy hand on all that followed. The new agreement was an attempt to mitigate the effect. It was not a fresh cause which eliminated the past. It seems to me that the losses after September 1, 1964, can be attributed to the original misstatement, just as those before.


The company position

The initial capital of £:6,270 was not provided by Mr. Mardon personally out of his own bank account. It was provided by a private company in which he and his wife held all the shares. It was suggested that this, in some way, prevented Mr. Mardon from claiming for the loss of it. The judge rejected this suggestion: and so would I. The business of this filling station was undoubtedly the personal business of Mr. Mardon. The money put into it might be obtained by overdraft at the bank or by loan from his own private company - but wherever it came from, it was a loss to him: and he can recover that loss. It is no concern of Esso where it came from: compare Dennis v. London Passenger Transport Board [1948] 1 All E.R. 779.

If Mr. Mardon had not been induced to enter into the contract, it is fair to assume that he would have found an alternative business in which to invest his capital. (The judge said so.) It is also fair to assume (as he is a very good man of business) that he would have invested it sufficiently well so that he would not have lost the capital. Nor would he have incurred any overdraft or liabilities that were not covered by his assets. And it may be assumed that he would have made a reasonable return by way of earnings for his own work (in addition to return from his capital). But




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Lord Denning M.R.


equally it must be remembered that after March 1967 (when he gave up the site at Southport) he should have been able (if fit) to take other employment or start another business and thus mitigate his loss: and gradually get restored to a position equal to that which he would have had if he had never gone into the Esso business. It would take him some time to do this. So the loss of earnings could only be for a limited number of years.

On this footing, the loss which he has suffered would seem to be as follows (subject to further argument by the parties): Capital loss: cash put into the business and lost, £:6,270; overdraft incurred in running the business, £:7,774. Loss of earnings to be discussed. There will be interest to be added for a period to be discussed.

Mr. Mardon also claimed damages for having to sell his house to pay off the overdraft. That seems to me too remote and should be compensated by interest on the overdraft. He also suffered in health by reason of all the worry over this disaster, and was off work. That should be compensated by loss of future earnings.


Conclusion


I would like to express my appreciation of the full and careful way in which the judge found the facts and analysed the law. It has been most helpful to the determining of the case. The result is that Mr. Mardon is entitled to substantial damages on his counterclaim. There remain the issues of interest and costs to be discussed. We are also willing to hear further argument on the assessment of damages.


ORMROD L.J. I agree. Lawson J., after a long and careful inquiry, finally awarded Mr. Mardon the sum of £:9,007, with interest at 7 per cent. for five years, which represents damages assessed at £:10,270, less £:1,103 admittedly due by way of rent and mesne profits to the plaintiffs, and £:159 for which credit had also to be given to the plaintiffs. The defendant claims to have suffered damage far in excess of this sum. The plaintiffs by their cross-appeal have raised the issue of liability. These damages were awarded for negligent misstatement on the Hedley Byrne principle [1964] A.C. 465, the judge having rejected Mr. Mardon's primary submission that he was entitled to damages for breach of warranty.

The award rests on three basic conclusions, all of which have been challenged by Mr. Hall on behalf of Mr. Mardon in an able and most helpful argument. The three conclusions are (1) that Mr. Mardon had a cause of action in tort for negligence but not in contract for breach of warranty; (2) that the measure of damages in tort on the facts of this case is narrower in tort than in contract and (3) that the causal effect of the negligent misstatement had become spent by September 1964, which, therefore, became the so-called "cut-off point" up to which Mr. Mardon could recover his losses, but no further.

Mr. Ross-Munro for the plaintiffs challenged the finding of negligence on the ground that the Hedley Byrne principle does not apply to statements made during pre-contract negotiations if they ultimately result in a contract. Alternatively he submitted that the duty of care only arose where the




[1976]

 

823

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Ormrod L.J.


person making the alleged negligent statement carried on the business or profession of giving advice.

Subject to liability, Mr. Mardon will succeed on this appeal if he can show that any one of the judge's three conclusions is wrong; and, if he can show that conclusion (3) and either of the other two are wrong, his damages will be substantially increased.


Breach of warranty


The warranty relied upon as pleaded in paragraph 6 of the defence and counterclaim was that Mr. Leitch and later Mr. Allen on behalf of Esso, had informed Mr. Mardon that this service station "had a potential throughput of about 200,000 to 250,000 gallons per annum after a couple of years." None of the material facts is in issue, although the judge preferred the evidence of the plaintiffs' witnesses, namely Mr. Leitch and Mr. Allen, to Mr. Mardon's where they differed. In effect, he discarded the more highly coloured parts of Mr. Mardon's evidence on the ground that he had been living with and brooding over his grievance for a period of years which had affected the accuracy of his recollection. The pivotal finding, which is not challenged, is that Mr. Mardon was, in fact, induced to enter into a tenancy agreement for three years of the plaintiffs' Eastbank service station, in Eastbank Street, Southport, by representation made by Mr. Leitch and Mr. Allen that the estimated throughput or, as the plaintiffs call it, the e.a.c., meaning estimated annual consumption, of this service station was 200,000 gallons in its third year of operation. This representation was, unquestionably, made in good faith but, as Lawson J. rightly found, negligently. It proved to be disastrously wrong; since it was opened by Mr. Mardon in April 1963, this station has rarely achieved a throughput equal to half the plaintiffs' estimate. The fact was that this assessment of 200,000 gallons was reasonable when it was made; unfortunately, the plaintiffs never revised it in the light of subsequent developments which made it quite unrealistic.

The judge's reasons for rejecting Mr. Mardon's contention that this was a warranty are summarised in this passage in his judgment [1975] Q.B. 819, 825:


"I think that the authorities indicate conclusively that, to constitute a warranty, a statement must, first, be intended by the maker to constitute a promise which can be described as a warranty, or, putting it into common language, it must be a statement by which the maker says: 'I guarantee that this will happen.' Secondly, to constitute a warranty a statement must be of such nature that it is susceptible in relation to its content of constituting a clear contractual obligation on the part of the maker of the statement."


With great respect, I think that in formulating the first of these reasons the judge misled himself. It was no part of Mr. Mardon's case that the plaintiffs had warranted that the throughput would reach 200,000 gallons in the third year. His case was that the plaintiffs, through Mr. Leitch and Mr. Allen, had by implication warranted that on a careful assessment they - that is, Esso Petroleum Co. Ltd. - had estimated the throughput of




[1976]

 

824

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Ormrod L.J.


this service station at 200,000 gallons in the third year. Mr. Allen in the course of his cross-examination put it in these words:


"I would have told him that in our opinion the site was assessed as being capable of doing an estimated throughput of 200,000 gallons in the second full year of the site's operation."


If it is necessary in this context (which I doubt) to draw a hard and fast distinction between statements of fact and statements of opinion, the judge, rightly in my view, regarded this as a statement of fact. It was precisely equivalent to saying that Esso rated this service station as one of their "Grade A" or "Four Star" sites.

On this basis, no question of a guaranteed throughput arises; had it failed to reach the estimate owing to a cause or causes outside the plaintiffs' control, for example, an unforeseen traffic diversion scheme, greatly reducing the traffic flow in Eastbank Street, or the appearance across the street of a rival filling station, there would have been no breach of warranty on the part of the plaintiffs.

So far as the judge's second reason is concerned, I have some difficulty in understanding it. The estimated throughput in this case was as much part of the description of the property which was to be let as the number of pumps or the area of the site. However, his reference to the speeches of Lord Haldane, Lord Atkinson and Lord Moulton in Heilbut, Symons & Co. v. Buckleton [1913] A.C. 30 may indicate that he was thinking of the difficulty of expressing this representation as a separate collateral contract. Yet it is not really difficult to formulate it in terms such as: "In consideration of you entering into the proposed tenancy we warrant that after careful consideration we have assessed its e.a.c. at 200,000 gallons" and so on. The problem of finding a reliable criterion for deciding whether a statement is to be treated as a "mere representation" carrying no contractual consequences, or as a so-called warranty which forms part of the contract itself, or possibly as a contract collateral to the main contract, has exercised the courts for many years. Where the contract is entirely oral, the difficulties are less; but where it has been reduced to writing, the common law's mistrust of oral evidence, particularly of the parties themselves, and its reluctance to impugn the certainty of the written word, comes into conflict with the principle that the law should so far as possible give effect to the presumed intention of the parties. The one proposition which seems to have survived unscathed is Holt C.J.'s dictum, quoted with approval by Viscount Haldane L.C. and others in Heilbut, Symons & Co. v. Buckleton, at p. 38, that "an affirmation can only be a warranty provided it appear on evidence to have been so intended." Another form of it which appears in the judgment of Wills J. in Best v. Edwards (1895) 60 J.P. 9, which was cited with approval by A. L. Smith M.R. in De Lassalle v. Guildford [1901] 2 K.B. 215, 222, is, was the representation "seriously intended... to be the basis of the contractual relations between the parties." Lord Denning M.R., in Dick Bentley Productions Ltd. v. Harold Smith (Motors) Ltd [1965] 1 W.L.R. 623, 627, put it this way:


"Looking at the cases once more, as we have done so often, it seems to me that if a representation is made in the course of dealings for a contract for the very purpose of inducing the other party to act upon




[1976]

 

825

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Esso Petroleum v. Mardon (C.A.)

Ormrod L.J.


it, and actually inducing him to act upon it, by entering into the contract, that is prima facie ground for inferring that it was intended as a warranty."


On the other hand there are dicta, particularly in the speeches in Heilbut, Symons & Co. v. Buckleton [1913] A.C. 30, which suggest a more restrictive or conservative approach: for example, Viscount Haldane L.C. said, at p. 37:


"It is contrary to the general policy of the law of England to presume the making of such a collateral contract in the absence of language expressing or implying it..."


And Lord Moulton said, at p. 47:


"It is evident, both on principle and on authority, that there may be a contract the consideration for which is the making of some other contract. 'If you will make such and such a contract I will give you £:100,' is in every sense of the word a complete legal contract. It is collateral to the main contract, but each has an independent existence, and they do not differ in respect of their possessing to the full the character and status of a contract. But such collateral contracts must from their very nature be rare."


He continued:


"Such collateral contracts, the sole effect of which is to vary or add to the terms of the principal contract, are therefore viewed with suspicion by the law. They must be proved strictly. Not only the terms of such contracts but the existence of an animus contrahendi on the part of all the parties to them must be clearly shown. Any laxity on these points would enable parties to escape from the full performance of the obligations of contracts unquestionably entered into by them and more especially would have the effect of lessening the authority of written contracts by making it possible to vary them by suggesting the existence of verbal collateral agreements relating to the same subject matter."


A variety of tests have been suggested to determine the intention of the parties. For example, it is said that to constitute a warranty a representation must be of fact and not of opinion; or a statement about existing facts as opposed to future facts such as a forecast. To quote again, in De Lassalle v. Guildford [1901] 2 K.B. 215, 221, A. L. Smith M.R. said:


"In determining whether it was so intended, a decisive test is whether the vendor assumes to assert a fact of which the buyer is ignorant, or merely states an opinion or judgment upon a matter of which the vendor has no special knowledge, and on which the buyer may be expected also to have an opinion and to exercise his judgment."


But he went too far in speaking of the "decisive test" which was strongly disapproved of by Lord Moulton in the Heilbut, Symons case [1913] A.C 30, 50.

In my judgment, these tests are no more than applied common sense.




[1976]

 

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Ormrod L.J.


A representation of fact is much more likely to be intended to have contractual effect than a statement of opinion; so it is much easier to infer that in the former case it was so intended, and more difficult in the latter. Similarly, where statements of future fact or forecasts are under consideration, it will require much more cogent evidence to justify the conclusion that such statements were intended to be contractual in character. It is, therefore, with respect to Mr. Ross-Munro's argument, not an answer to say, simply, that the statement relied upon was an expression of opinion or a forecast and therefore cannot be a warranty. In my view, following Lord Moulton in the Heilbut, Symons case, at p. 50, the test is whether on the totality of the evidence the parties intended or must be taken to have intended that the representation was to form part of the basis of the contractual relations between them. Bisset v. Wilkinson [1927] A.C. 177, 180 fits into this scheme. After a considerable conflict of judicial opinion in New Zealand, the privy Council decided finally that the representation:


"the land which was the subject of the agreement had a carrying capacity of two thousand sheep if only one team were employed in the agricultural work of the said land"


was not to be taken as a warranty. It was a statement about the potential of the land in question, based, not on experience or special expertise, and made in the course of negotiations with a buyer who was not ignorant of such matters. As Cheshire and Fifoot point out in the Law of Contract,8th ed. (1972), pp. 112 et seq., where the party making the representation has special knowledge or skill, the inference that the parties intended it to have contractual effect will more readily be drawn.

The present case is exceptional in that the evidence clearly demonstrates that the e.a.c. of this site at Eastbank Street was a vital factor in the calculations of both parties. The internal documents disclosed on discovery show that the decision of Esso's head office to purchase this site in the first place was strongly influenced by, if not dependent on, its having an e.a.c. of 200,000 gallons. The document headed "Proposal for Purchase of Existing Station or Land for Service Station Development" contains a precise calculation of the profit to be expected from this site, on the basis of an annual throughput of 200,000 gallons and the proposed rent to be charged to a tenant. It is a reasonable inference that Esso would never have proceeded with the purchase and development of this site if the e.a.c. had been a lesser figure. Mr. Allen himself said that had it been 100,000 gallons Esso would not have bought it in the first place. The rent proposed was £:1,231, exclusive of the proposed showroom. While not directly calculated on the e.a.c. this figure must have been fairly closely related to it. There can be no doubt that an estimate of this kind, made under such circumstances, by a company with the vast experience of Esso, would reasonably have a great influence on the mind of a man like Mr. Mardon who was negotiating for a tenancy of a newly developed service station. He had had some experience of the business of selling petrol, but it was negligible compared with that of a leading oil company. The judge rejected his evidence that when he queried the figure of 200,000 gallons Mr. Allen replied that Esso were the experts and he was only a layman; but if this




[1976]

 

827

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Esso Petroleum v. Mardon (C.A.)

Ormrod L.J.


was not said in so many words it undoubtedly represents the reality of the relationship.

In these circumstances I think that Mr. Mardon has established the warranty alleged in paragraph 6 of the defence and counterclaim and is entitled to damages for breach of contract.


Negligent misstatement

Mr. Ross-Munro challenged the judge's finding of negligence on the Hedley Byrne principle [1964] A.C. 465, on two grounds. In the first place, he relied on the views of the majority of the Privy Council in Mutual Life and Citizens' Assurance Co. Ltd. v. Evatt [1971] A.C. 793, that the duty of care is limited to persons who carry on or hold themselves out as carrying on the business or profession of giving advice; and urged this court to adopt the same view. Lord Reid and Lord Morris, both of whom had been parties to the decision in Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465, however, dissented, and restated the principle in these words [1971] A.C. 793, 812:


"It appears to us to be well within the principles established by the Hedley Byrne case to regard his action in giving such advice as creating a special relationship between him and the inquirer and to translate his moral obligation into a legal obligation to take such care as is reasonable in the whole circumstances."


Like Lawson J. I much prefer the reasoning of the minority in this case and think that it should be followed. If the majority view were to be accepted, the effect of Hedley Byrne would be so radically curtailed as to be virtually eliminated.

Mr. Ross-Munro's second point is that this principle has no application to statements made in pre-contract negotiations where they result in a contract. There is no specific reservation of this kind in the speeches in Hedley Byrne, although Lord Reid may have assumed it. He said, at p. 483: "Where there is a contract there is no difficulty as regards the contracting parties: the question is whether there is a warranty." This is. I think, a difficult point, for it is an attractive argument that, when a contract results, the rights of the parties should be governed by the terms agreed, subject of course, to the right to sue for damages for fraud or under the Misrepresentation Act 1967. In fact, since this Act was passed there may be virtually no room for an action in negligence in such cases. But if there is a gap, as there is in this case, because the Misrepresentation Act 1967 was not in force at the relevant time, I see no reason why an action in negligence should not be available in a proper case. Much will depend upon how the law on warranties is applied. If a restrictive view is taken, there will be room for this cause of action; but, if not, most, if not all, misstatements which fall within the Hedley Byrne principle are likely to be regarded as warranties. Had I taken the same view as Lawson J. on the warranty point I would certainly have held, with him, that Mr. Mardon had proved his case in negligence. The parties were in the kind of relationship which is sufficient to give rise to a duty on the part of the plaintiffs. There is no magic in the phrase "special relationship"; it means no more than a relationship the nature of which is such




[1976]

 

828

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Ormrod L.J.


that one party, for a variety of possible reasons, will be regarded by the law as under a duty of care to the other. In this case the plaintiffs had all the expertise, experience and authority of a large and efficient organisation carrying on the business of developing service stations to sell their petroleum products through dealers who were expected to invest a substantial amount of capital in the business and to observe the detailed trading requirements laid down in the tenancy agreements. There can be no doubt that the plaintiffs fulfilled the second condition for Hedley Byrne liability. On the evidence they clearly assumed responsibility for the reliability of their own e.a.c.


Damages


I now turn to the difficult question of damages and shall begin by attempting to define the extent of Mr. Mardon's actual loss and then consider how much of it is recoverable in law.

Within the first year of operation it was apparent that the sales of petrol at the Eastbank Service Station were far below the e.a.c. In the three years from April 1963 to April 1966 they amounted to 58,375 gallons, 83,306 gallons and 86,502 gallons respectively. The effect on Mr. Mardon was catastrophic. By September 1964, all the capital which had gone into the business had been lost. This was agreed at the figure of £:6,270. He had also incurred a substantial overdraft at that time amounting to some £:4,000. His drawings from the business were only £:159 because he lived on other resources. It is not suggested and has never been suggested that Mr. Mardon is to be held responsible for any part of this loss. The plaintiffs' internal memoranda make this absolutely clear. They recognised, too late, that the prospects of this service station had been ruined by compliance with the planning requirements of the Southport Corporation which prevented them from placing the pumps on the street frontage to Eastbank Street, and required them to be sited behind the showrooms and, therefore, largely out of sight of the heavy traffic using Eastbank Street. The e.a.c. was completely invalidated by this change of plan.

In September 1964 the plaintiffs appreciated that Mr. Mardon was in an extremely difficult position. In consequence they made a new agreement with him cancelling the original three-year tenancy agreement at a rent of £:2,500 and substituting for it a so-called rental surcharge agreement by which the rent was reduced to £:1,000 per annum and a proportion of the petrol sales were paid directly to Esso. The losses continued, until in April 1967, Mr. Mardon could carry on no longer. By that time his overdraft stood at £:7,774 and his creditors stood at £:2,716 as set out in schedule 1 to the defence and counterclaim. His capital loss, therefore, totalled £:6,270 plus £:7,774 plus £:2,716 which makes a total of £:16,760 from which £:690 representing assets must be subtracted, leaving a negative balance of £:16,070.

In addition to this loss of capital Mr. Mardon has lost the income which he could reasonably have expected to earn from the business, made up partly by loss of the use of his capital and partly by the loss of his time and energy in running the business. This head of loss, of course, continued after the closure of the business because Mr. Mardon no longer had the




[1976]

 

829

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Esso Petroleum v. Mardon (C.A.)

Ormrod L.J.


capital to reinvest in another business. A further source of loss is the interest which has accrued on the overdraft. There were associated losses which are set out in schedule 3 to the counterclaim.

How much of this is recoverable in this action? The figures of £:6,270 and £:4,000, representing the capital loss up to September 1964, are undoubtedly recoverable. The judge held that the losses after this date were irrecoverable because Mr. Mardon was not induced by the plaintiffs' breach of duty to enter into the new agreement in September 1964, the rental surcharge arrangement. He therefore took September 1964 as the "cut-off point." With the greatest respect I do not think that this is the right way of approaching the problem. By September 1964, the breach of contract or of duty was clear to all concerned. The question then was what could be done about it. Mr. Mardon's first obligation was to mitigate his damage thereafter. He might have offered to surrender his tenancy and cease to trade, taking the risk that it would be argued that had he carried on for another year sales would have improved. In fact, as the plaintiffs' internal memoranda make perfectly plain, they were more than anxious to retain him as a tenant of this service station because they foresaw great difficulty in finding anyone to take it over. It was very much in their interest to keep this service station open and selling their petrol. It was in these circumstances that Mr. Mardon attempted to carry on with the business. Was this an unreasonable decision? In my judgment he had scarcely an option to do otherwise. He was trapped, as he said, by his losses and his only hope was to carry on in the hope of recovering his position if he could. The third phase followed as the trading position failed to improve. At this stage Mr. Mardon raised with the plaintiffs the possibility that they might give him a "prime site" to run with or "carry" the unsuccessful Eastbank site as a last resort. The plaintiffs did not reject this and discussions took place over a period of time but came to nothing, and the end came in April 1967.

I think that the whole of this tragic story is directly attributable to the original mistake of the plaintiffs and that they co-operated with Mr. Mardon in his unsuccessful attempts to escape its consequences. It cannot, therefore, be said that Mr. Mardon failed to mitigate his loss. Accordingly, he is entitled to recover his capital losses up to the time when the business finally closed.

The income losses present greater difficulties. There has been serious delay in bringing this action to trial which has made matters worse than they might have been. On the other hand, the plaintiffs have had the use of the money representing Mr. Mardon's capital losses up to the present. It is, therefore, not unreasonable that they should be liable for the interest on the overdraft, and on his capital investment.

The claim for loss of profits is, in my opinion, virtually incapable of proof, and I will not deal with that.

It remains to consider Mr. Ross-Munro's final submission that in fact no capital loss fell on Mr. Mardon personally because the £:6,270 came from a private company in which he and his wife held all the shares. The judge, who examined with meticulous care the trading arrangements which Mr. Mardon adopted in this business, came to the conclusion that his




[1976]

 

830

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Ormrod L.J.


and the company's finances were so inextricably intermingled that it was impossible to differentiate between them. I agree with this conclusion. This is one of those cases of a business run partly on a one-man company's account and partly on a personal account by the only person who was active in the company. Mr. Mardon simply regarded the capital of the company as, to all intents and purposes, his own money. At an earlier stage in the company's history someone wrote out some very formal-looking minutes; but it is absurd to suppose that Mr. and Mrs. Mardon sat down from time to time and held a board meeting. The reality is that the money was made by Mr. Mardon's efforts and whether it found its way into the company's account or his personal account was largely a matter of chance unless his accountant kept him straight. It would be extremely unrealistic and a denial of justice in a case like this to allow the plaintiffs, who were quite unaffected by the existence of this company, to take advantage of a piece of legalistic purism. As Lord Reid once said: "The life blood of the law is not logic but common sense": Reg. v. Smith (Roger) [1975] A.C. 476, 500. It will be for Mr. Mardon and the company to arrange their own affairs hereafter. I would therefore allow this appeal and dismiss the cross-appeal.


SHAW L.J. This appeal discloses a sorry history. It has been recounted in all its essential details in the judgment of Lord Denning M.R. I need in truth do no more than say that I respectfully agree with the conclusions which he has stated in regard to the issues raised on this appeal. It is only because this court is differing from some of the views of Lawson J. in respect of matters which may be of general importance that I venture to add a few brief observations.

A cardinal issue in the action was that raised by paragraph 6 of the amended defence and counterclaim. There followed a recital of the representations made in the course of the negotiations out of which it was asserted the warranty relied upon emerged.

By paragraph 2 of their amended defence to counterclaim the plaintiffs averred that "save that the matters alleged to constitute representations and warranties are not admitted each and every allegation in paragraph 6 of the amended counterclaim is denied."

As foreshadowed by this pleading there was little that was material in controversy between the parties as to the factual course of the negotiations which had led up to Mr. Mardon taking the tenancy of the Eastbank filling station. The essential issue was whether or not the representations which at the trial it was admitted had been made gave rise to a warranty as to the capacity of the filling station.

Mr. Ross-Munro submitted on behalf of Esso that Mr. Leitch and Mr. Allen did no more than proffer a forecast of the potential of the filling station. They expressed their opinion and no contractual obligation in the form of a warranty or otherwise could be derived from it as it was honestly stated. Mr. Ross-Munro cited the New Zealand case of Bisset v. Wilkinson [1927] A.C. 177 in the Privy Council: but he cannot get much assistance or support from it. In the course of the judgment Lord Merrivale, at p. 182, refers to Smith v. Land and House Property Corporation (1884) 28 Ch.D. 7,




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Shaw L.J.


where a vendor's description of the tenant of the property sold as "a most desirable tenant" was called in question. It was argued for the vendor that this was a statement of opinion and that it imported no representation of fact; but the Court of Appeal held otherwise. In a well known passage Bowen L.J. said, at p. 15:


"... it is often fallaciously assumed that a statement of opinion cannot involve the statement of a fact. In a case where the facts are equally well known to both parties, what one of them says to the other is frequently nothing but an expression of opinion. The statement of such opinion is in a sense a statement of a fact, about the condition of the man's own mind, but only of an irrelevant fact, for it is of no consequence what the opinion is. But if the facts are not equally known to both sides, then a statement of opinion by the one who knows the facts best involves very often a statement of a material fact, for he impliedly states that he knows facts which justify his opinion."


The decision of the New Zealand case itself proceeded on a number of grounds. One of the more important was that the vendor's assertion, whether it was fact or opinion or both, was not falsified by the evidence. Another relevant factor was that the vendor scarcely had a better basis for any opinion that he might form than the purchasers had.

What is clear from that case is that the answer to the question warranty or no warranty cannot be given by looking simply at the words which are used. How must the respective parties have regarded the representation when it was made? How were they then related respectively to the subject matter? What was the purpose of making the representation and might it influence the outcome of what was in negotiation between the parties?

The answers to these questions will provide the touchstone for answering the ultimate and critical question, did the representation made found a warranty by the party making it?

In the present case Mr. Mardon was not merely becoming a tenant of Esso. He was committing himself to further their commercial interest by the use of his capital as well as by the application of his energy and effort. Esso could hardly have expected that they could procure any man with a modicum of business sense to put all his capital as well as his future at risk for a nebulous prospect based on a mere opinion which is casually given and for the rightness of which all responsibility is disclaimed.

In the world of business the suggestion that this was the real nature and effect of what was said by Messrs. Leitch and Allen to Mr. Mardon as to the potential throughput would be derided as nonsensical. It bears no better appearance in a court of law despite Mr. Ross-Munro's able and urbane presentation of the case for Esso. That organisation stood in a very different position from Mr. Mardon in regard to the information available to them for the purpose of assessing the potential capacity of the filling station. They also had a wealth of experience from which it was to be expected they could evolve a sound and trustworthy estimate of the potential of a given filling station. They would understand better than anyone who was not in a similar position what effect such factors as location, size, appearance and accessibility would be likely to have and,




[1976]

 

832

Q.B.

Esso Petroleum v. Mardon (C.A.)

Shaw L.J.


taking account of these and other matters they knew to be relevant, they could put forward not merely an informed but an authoritative assessment on which reliance could be placed by persons minded to enter into a business relationship with them.

The representations which were admittedly made to Mr. Mardon conveyed and in my view were intended to convey that Esso warranted that information which they had available to them and on which the representations were founded established the Eastbank filling station in the category of stations with a potential 200,000 gallons throughput attainable in two years or thereabouts.

It so happened that when that station had actually been developed, it was contemplated that the pumps would face the roadway so as to be in full view of passing traffic. But when planning consent was granted it was for a development which screened the pumps from the road. This was a serious drawback and was bound adversely to affect the station's potential. Nevertheless, in their negotiations with Mr. Mardon, Esso adhered to their original estimate. All that need be said is that, if those responsible for the original estimate were right when it was made, those who later maintained that figure to Mr. Mardon could hardly have had real confidence in its accuracy then. Yet Mr. Leitch professed to Mr. Mardon during a lunch at Manchester that he was confident about the forecast he had given.

Mr. Mardon complained that "he had been sold a pup." I think he had; but it was a warranted pup, so that Esso are in breach of warranty and liable in damages accordingly.

In this regard I would differ from the finding of the judge below in holding as he did that no warranty was given by Esso. Lawson J. did, however, decide that Esso owed Mr. Mardon a duty to take care in relation to the statement made to him as to the potential of the filling station and that they were in breach of that duty. I agree entirely with the reasons and conclusions of the judge on this part of the case. Thus, even if it were right that Esso did not give a warranty to Mr. Mardon, they would be liable to him in negligence, following the principle enunciated in Hedley Byrne & Co. Ltd. v. Heller & Partners Ltd. [1964] A.C. 465, unless a further argument advanced by Mr. Ross-Munro stood in the way.

He contended that where the negotiations between the parties concerned actually culminate in a contract between them they cannot look outside that contract in the assertion of any claim by one against the other which is founded on the subject matter of the negotiations and of the contract. To such a situation, Mr. Ross-Munro submitted, the Hedley Byrne principle had no application. It would follow that, notwithstanding the fact that one party to the negotiations induced the other by a negligent misrepresentation to enter into the contract. the other would have no remedy unless one were available under the Misrepresentation Act 1967. As the matter.s of which Mr. Mardon complained occurred in 1963. his only available means of redress would be such as his contract with Esso afforded: so that if there was no warranty he would have no remedy at all.

It is difficult to see why, in principle, a right to claim damages for negligent misrepresentation which has arisen in favour of a party to a negotiation should not survive the event of the making of a contract as




[1976]

 

833

Q.B.

Esso Petroleum v. Mardon (C.A.)

Shaw L.J.


the outcome of that negotiation. It may, of course, be that the contract ultimately made shows either expressly or by implication that, once it has been entered into, the rights and liabilities of the parties are to be those and only those which have their origin in the contract itself.

In any other case there is no valid argument, apart from legal technicality, for the proposition that a subsequent contract vitiates a cause of action in negligence which had previously arisen in the course of negotiation. In the present case the proposition would not save Esso from liability if they be held to have given a warranty. Thus Mr. Mardon is entitled in my view to damages for breach of warranty or for negligent misrepresentation.

Before considering how those damages are to be computed, it is necessary to consider the "cut-off" of the incidence of damage at September 1, 1964, as found by the judge. He took the view that the new agreement then made between Mr. Mardon and Esso, having been entered into voluntarily by Mr. Mardon, had no relation to the first agreement and its consequences. Accordingly, so the judge held, any loss suffered by Mr. Mardon while the second agreement was in operation and thereafter was unrelated to the negligent misrepresentation and to the breach of any warranty. It would follow, as the judge held, that such late loss was not to be taken into account in assessing the compensation to which Mr. Mardon was entitled.

This conclusion in this respect is a fallacious one and has its origin in an erroneous view of what took place between the parties in September 1964. Mr. Mardon was not then saying that he had made a bad bargain and that he wanted a better one for the future. What had happened was that he had been brought to the brink of bankruptcy in consequence of Esso's false assertion as to the potential of the filling station. In that desperate situation he looked for some means of averting complete ruin - an outcome for which Esso would have had to face responsibility. They, for their part, wanted to preserve the Eastbank site as a going concern with no break in the continuity of the business there. The new arrangement, so far from being unrelated to the original agreement, offered a reasonable means of mitigating the damage and loss which Mr. Mardon had sustained through Esso's default in regard to the first contract. If the second agreement had not been made, Mr. Mardon, denuded as he was of his savings and surrounded by debt, might not have found employment for a very long time. In that case his claim for damages could have been extended over many years and it might have been more considerable in respect of each year for which Esso were held liable.

The second agreement was thus in a practical sense an extension of the first, for it was the best means that offered a prospect of salvaging something from the wreck for both sides. Esso cannot claim to be exonerated from liability as from September 1, 1964. The judge's conclusion that they could so claim erred in law.

Another argument on behalf of Esso in relation to damages was that it was not Mr. Mardon's money that had been brought into the venture and lost. It was, said Mr. Ross-Munro, the money of a company in which Mr. Mardon and his wife were the only shareholders. It was a company which had no business, for it had sold the goodwill of the business which it had once conducted. It does not appear to have had any creditors either.




[1976]

 

834

Q.B.

Esso Petroleum v. Mardon (C.A.)

Shaw L.J.


So Mr. and Mrs. Mardon could at any time have wound the company up by their own resolution and taken the money standing to its credit in its bank account for themselves as their own money.

Mr. Mardon did not go through this formality which could have been initiated over the breakfast table in his home. Instead, he drew cheques on his company's account. It was to all intents and purposes his and his wife's money. If the bare title was with the company then I would hold that Mr. Mardon borrowed the money and remains accountable to his dormant company. I thought the argument a very unattractive one. It is also a bad one and can be forgotten.

As to the computation of damages, these present very difficult problems. I agree with the formulation proposed by Lord Denning M.R. I would allow this appeal.


 

Appeal allowed.

Cross-appeal dismissed.

Final assessment of total of damages, costs and interest adjourned for possible agreement between parties.


February 27. The court approved the terms of a proposed order agreed by the parties by which the defendant's appeal was allowed with costs, including the appeal against the order of Lawson J. relating to costs; the cross-appeal of the plaintiff company was dismissed with costs; and on terms indorsed on counsel's brief made an order for payment out to the defendant's solicitors of the £:4,000 in court; an order for legal and taxation of the defendant's costs; and liberty to apply. The court, having been shown the terms indorsed, stated that the figure for damages agreed by the parties was in line with that which the court would itself have arrived at in default of the parties' agreement.


Solicitors: Batchelor Street Longstaffe for Bellis, Kennan, Gribble Co., South port; Durrant Piesse.


M. M. H.